DiGiorno enrages with outrageous hashtag tweet; Scores with no BS apology
— Cameron Gray (@Cameron_Gray) September 9, 2014
Why would that tweet be so destructive? Well, as Twitchy reported, the #WhyIStayed hashtag was sparked by the surfacing of a beyond disturbing video of Ray Rice abusing his then-fiancee (now wife) Janay Rice. Why did she stay with an abuser? Brave women tried to explain by telling their own heartbreaking stories on Twitter Monday under the hashtags #WhyIStayed and #WhyILeft.
So, you see, DiGiorno’s tweet was outrageous and people had reason to be enraged.
RULE. Read the article/work out what the hashtag means before making a fatuous smartarse tweet: http://t.co/qHigqo83TV
— Mark Colvin (@Colvinius) September 9, 2014
DiGiorno Pizza swiftly deleted the tweet and issued an apology.
Note brand tweeterers, when you mess up like @DiGiornoPizza did, profuse apology goes a long way.
— Drug Monkey (@drugmonkeyblog) September 9, 2014
It didn’t go a long way for everyone and the Twitter account spent hours personally apologizing to its customers.
— Derek Rumpler (@DerekRumpler) September 9, 2014
It would appear the @DiGiornoPizza account is about to set a record for most apology tweets in a single night.
— Casey Dolan (@thecaseydolan) September 9, 2014
— TheTracker (@IdiotTracker) September 9, 2014
Others appreciated the sincere, no B.S. apology and tried to end the outrage.
Now I feel bad for the pizza account person. pic.twitter.com/H7wVilnKrc
— Jimmy (@JimmyPrinceton) September 9, 2014
@DiGiornoPizza A sincere apology instead of a backhanded PR non-pology is always appreciated. Thanks! Good guy pizza over here.
— Larry Matovina (@larrymatovina) September 9, 2014
— Corky Q-Burn Hashtag (@HeAintReally) September 9, 2014
As big a mistake as the @DiGiornoPizza guy made, IMO this is the best social media apology I've seen from a company. Honest & sincere.
— Claudia Gray (@claudiagray) September 9, 2014
@DiGiornoPizza I appreciated your quick apology & owning up the mistake. (Hoping your boss is as forgiving…)
— Kelli Russell Agodon (@KelliAgodon) September 9, 2014
Public figures can learn from this apology. Let’s contrast this apology with, say, these faux-pologies:
- Despicable: Samuel L. Jackson: ‘Unfair shit: GOP spared by Isaac,’ ‘not understanding God’s plan’; Update: Faux-pologizes, continues rant
- ‘Lunatic!’ Melissa Harris-Perry ‘apologizes’ to Romneys (with self-serving hashtag); Do you buy it?
- Michelle Goldberg’s faux-pology to Ann Romney
- Jim Carrey douche-apologizes to ‘assault rifle fans’; He totally loves you ‘heartless motherf*ckers’
An exit prediction:
In years to come, "apologize like the DiGiorno Pizza social media person" will mean "make a sincere no-BS apology" & nobody will recall why
— Jess Zimmerman (@j_zimms) September 9, 2014