Tebow trails only Oprah, Adele and Kate Middleton in marketability
SI reports that Tebow's marketability index has risen to 4th IN THE WORLD behind Oprah, Adele & Kate Middleton. Pretty good for a "backup."
— Skip Bayless (@RealSkipBayless) March 27, 2012
We have to agree with Skip. This is pretty good news for a backup quarterback who can’t throw a spiral to save his life.
From NY Daily News:
Tim Tebow, the Jets newly acquired backup quarterback, is one of the top five most coveted celebrity endorsements, according to a new marketing index.
Sports Illustrated recently asked promotions company The Marketing Arm to update their Davie-Brown Index to see how Gang Green’s choirboy fared.
The marketing formula measures 3,000 celebrities in eight categories, including trust, appeal, aspiration and influence.
Thanks in part to the blanket media coverage since getting tapped by the Jets — including three days on the front page of the Daily News — Tebow trails only Oprah Winfrey, Adele and Kate Middleton as the personality who would most effectively shill your product.