The Knocks Did A Live Action Version Of The Sims For A Music Video
1. Earlier this summer, New York-based production duo The Knocks and Powers released “Classic,” a weirdly timeless dance ~jam~ that sounds like getting kissed at sunset. Its new video is debuting on BuzzFeed today:
2. The video, directed by Brooklyn collective BANGS, pays homage to The Sims.
“With so many classic ‘pool scene, crazy party’ montage videos out in the world, we thought BANGS’ idea was a perfect concept that flipped the idea of a ‘summer pop video’ on its head,” producer B-Roc of The Knocks explained to BuzzFeed News.
3. “In our minds, ‘Classic’ is a song that takes a retro energy and gives it a new life so this video does the same thing for us visually,” B-Roc said.
4. He continued: “Growing up with games like The Sims in the early 2000s, along with a handful of cheesy late ’90s pop videos, we always wanted those characters and actors to be a little more life-like.”
“We think this is a great commentary on that familiar plasticity.”