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#WaterBottlegate: Rubio scores big; Poland Spring late to the game [pics]



Check out #Waterbottlegate! @marcorubio has a great sense of humor.……

— Keith Jones (@KeithJonesNBC10) February 13, 2013

Ha! Yes, he does. As Twitchy reported, it was the sip heard ’round the world. Rubio laughed it off this morning, but he also tweet-laughed it off last night. A Rubio adviser tweeted a picture of the  famous water bottle, and Senator Rubio followed that up with the photo tweet of his own.

Today, Poland Spring gets in on the action. Finally.

HAHAHAHA MT @skenigsberg: Poland Spring responds: “Reflecting on our cameo. What a night!”…

— allisonkilkenny (@allisonkilkenny) February 13, 2013

A little late #polandspring but nonetheless hilarious. #staythirsty…

— Nadia (@silvinaX0) February 13, 2013

A little late indeed. Oh, Poland Spring, you could take a lesson from Oreo’s social media team! They were so on the ball that they had a power outage related ad (for free) up on Twitter within minutes after the power outage at the Super Bowl. In comparison, Poland Spring took over 12 hours to cash in on the sip heard ’round the world via its Facebook page.

Poland Spring had to learn the hard way about keeping social media accounts active.… #Fail #SOTU #PolandSpring #Rubio

— Adrienne(@Adrienne_DC) February 13, 2013

Is #watergate the 1st social media fail of 2013? Poland Spring’s lack of #socialmedia presence is a miss for the brand…

— Kristen Massaro (@KreeBeau) February 13, 2013

FAIL: Poland Spring blows Rubio #watergate moment, fails Twitter 101

— Dustin DeTorres (@dustindetorres) February 13, 2013

There is still no mention on Poland Spring’s woefully inactive Twitter feed.

@polandspringwtr hasn’t tweeted since July 26, 2010. RT @jeremystahl Poland Spring is trending in the U.S. right now. As is #waterbreak

— Joel Cohen (@Joel__DC) February 13, 2013

Poland Spring Water is missing out on a huge social media opportunity. Company hasn’t sent a Tweet since July.

— Tom Jeffrey (@tjeffrey) February 13, 2013

Lesson learned, Poland Spring?

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